Media studies key concepts
LIIAR
Language - what particular medium are you looking at? What is its particular terminology?
Institution - Who controls the production process and how does this affect the final product?
Ieology - what values are explict? And how does this affect the final product?
Audience - who is it for and what are they going to do with it? Will it fulfil its needs?
Represention - which groups/issues/individuals appear in it? How are they potrayed?What is excluded?
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