Reader profile research

Demographic information

Hard data: age, gender, income, location

Table
Focusing on A, B and C because they have the money to spend. Focusing on parents who have kids because they will want their children to start reading.


Psychographic information

Information that uses data that gathers information given by the general public e.g,

What music genre do you like?
what bands and artists do you like?
How much do you spend on music concerts per year? If a lot then put free tickets on the magazine
Whats your favorite brand? Apple, converse
How do you consume music? Download, stream, radio, CDs, vinyl
How many hours per week do you listen to music?
Which technologues do you listen on? phone, computer, CDs

A reader profile is what target audience you want to target with your magazine, for example 'A' is aimed at upper class people, these people are employed higher management. My research tell me that the average age is late 30's, early 40's, this magazine attracts wealty, and people who have well paid jobs, this tells me that they can afford higher priced magazine.

For Grazia magazine I have found thanks to my research that reader profiles A, B , and C1's gender ratio is 90.7 women and 9.3 men. I have also found the age range for each age group:

15 - 24: 28.9%
25 - 34: 27%
35 - 44: 23.6%
45 - 54: 9.7%
55 - 64: 6.3%
65+     : 2.5%

Source: NRS June 10, July 11

For Q magazine I have found thanks to my research that reader profiles A, B , and C1's gender ratio is 26.7% women and 73.3% men. I have also found the age range for each age group:

15 - 24: 33.3%
25 - 34: 28.7%
35 - 44: 20.2%
45 - 54: 13.7%
55 - 64: 3.7%
65+     : 0.3%

Source: NRS June 10, July 11

If  I was using, A, B or C I think my reader will want highly accurate data about music and any other
things like interesting interviews, what's going on in the world of music, what celebrities think of things and gossip. I would also promote adverts in my magazine, this will bring more money in since company's pay so much to get an advert in a magazine. I will also add brands on to it, e.g. Topman, superdry, new look, etc, Also the price would be higher then D and E's because I feel they would have the money to spare.

If I were to aim my magazine at D and E then I would put the price down so that it can be easily affordable to this audience. Also at the back I would add job interviews at the back, this would interest the reader because they would be searching for a better job.

The reader profile will help sell my magazine because it will give me an idea of what the audience wants from a magazine and what I should be aiming at, for example the 15 - 24 year old are the most people who buy it.

The most popular genre was indie music